Sixty-seven percent of all clicks are on the first five organic results on search engines. More than ever, Search Engine Optimization has become more essential. When we talk about marketing expenditure, advertising gets the big bucks. However, people are deliberately avoiding paid ads in search engines for organic results.
To reach and stay on the first page of search results, you will need to frequently measure your SEO performance, tweak the things you feel are not working, and continue with the things that are working. To do this, you must monitor your on-site metrics on Google Analytics. We, at Monify Media understand the significance of Google Analytics to measure your SEO performance. Hence, our article will teach you how to go about this. To learn more, kindly scroll down and continue reading.
Before we talk about the ways Google Analytics can help improve the efforts of your SEO, let us first look into SEO Analytics.
SEO Analytics refers to the act of collecting, monitoring, and analyzing your marketing data with the purpose of increasing the organic traffic of your website. It lets you identify opportunities for improvements, get a more extensive and deeper understanding of your website’s data, and principally maximize Return on Investment on your SEO efforts.
Thankfully, there are awesome SEO analytics tools that you can use to measure your SEO data. And one of the commonly used tools is Google Analytics. With Google Analytics Reporting, you can convey your SEO data to your clients or team.
Top 6 Ways to Track Your SEO Efforts Using Google Analytics
Below are the top six ways to use Google Analytics to track your SEO efforts.
1. Ensure That Your Search Console Account Is Synced
The first tip for using Google Analytics to measure SEO is to sync Google Search Console with Analytics. It will be difficult for you to see the big picture if you are not using Google Analytics with Google Search Console.
With Google Search Console linked with queries, you will be able to discover opportunities to improve on pages and target keywords you intend to rank for.
Through Google Search Console, you will be able to tell the keywords used by people to find your content, the content they are searching for, and the place it is ranking on Google. Yes, Google Search Console will give you all these reports.
With this information given, you can analyze it and decide different ways to optimize your pages. This will help you stand a greater chance of ranking on Google’s first page. GSC will also provide you with profound information into your Search Queries based on Impressions, Clicks, and CTR and Landing Pages.
With Google Search Console, you will also be able to find out the countries where your traffic is coming from and your visitors’ devices to find you.
You want to take advantage of this tip to track your SEO efforts.
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2. Compare Organic With Non-Organic Visitors
Focus on specific webpages and monitor metrics for organic traffic. After that, exclude the organic traffic and measure the metrics.
Successful SEO efforts will display an increase in organic metrics and traffics. However, by excluding the organic traffics, it will allow you to pinpoint designs that can be improved on or poor user experience, offering an additional advantage to SEO efforts.
3. Search for High-Performing Content
One valuable SEO tip when using Google Analytics is to constantly run down a report of top-performing pages and search for ways to optimize them.
By doing this, you can decide to add stronger CTAs or update those pages with newer content. Do whatever you need to do to get a great return from the parts of your website that are already doing so well in search results. You also need to make those pages stay in the top results.
For instance, if you have pages that have significantly dropped in organic traffic, perhaps some update potentials and promotions for those pages.
While pages that get plenty of attention, however, do not drive many business values, CRO has potential.
Google Analytics is an excellent tool for monitoring the effectiveness of certain pages, Monify Media has the potential to effectively track SEO performance. You can monitor dwell time, page-views and get a picture of the internal links carrying the highest clicks. With these measures, you will be able to better understand the effectiveness of your content, look for lapses, and implement changes to work on your content.
We recommend searching for and discovering your high-performing content and creating more content in a similar topic area.
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4. Track Content Updates by Adding Annotations
With optimization and pruning, it is essential to monitor the results and keep their documents. You can do this in Google Analytics by using annotation characteristics on a specific date. The use of annotations in Google Analytics will help you benchmark an article’s performance after optimization.
It can also help you in futurism. It can help your future metrics if the changes you made in the past help you improve on SEO.
Because many SEO changes can take days, weeks, and even months to produce results, they can make impacts that can be hard to evaluate. This is why the use of annotations and annotating every SEO optimization you make on Google Analytics will give you a benchmark to measure the improvements from the efforts of your optimization.
5. Manage PPC Spend
Tracking your Google Analytics is essential to ensure that you make money from all of your advertising efforts. This is because Analytics will display the exact keywords that converted into sales and the exact keywords that did not.
Monify Media tracks your conversions and keywords, you will not need to spend so much money on keywords that convert poorly.
Despite the fact that most of your revenues might come through Google, you also want to advertise via Yahoo ads, Bing, YouTube, Pinterest, and Facebook.
Contact one of the best AdWords Management Services for the best PPC marketing agency.
6. Set Alerts
Google Analytics Custom Alerts is one effort that is being overlooked, which you should consider harnessing.
For your chosen parameter, set up a trigger. For instance, when Bounce Rate falls by two percent or when Organic Traffic increases by five percent, an email alert will be sent by Google, helping you stay on top of the metrics easily.
If you do not make frequent changes to your SEO and website, all of your efforts on analyzing Google Analytics will be fruitless. In all of the SEO data analysis, remember to place yourself in the shoes of your ideal customer. Monify Media summarizes that a solid understanding of your customer will create strong insights from your data. You will become more familiar with your website users as you look more at your data. We hope that you found our article insightful.