High search engine ranking is a great way to improve your website’s visibility. There are several ways to improve your search ranking. One of these ways is Black hat SEO; it comprises all techniques and actions taken to manipulate Google search ranking.
Black hat SEO goes against the strict laws set by Google, and its use could result in steel penalties. To understand why black hat SEO is frowned upon, let us look at all there is to know about this SEO method
What Is Black Hat SEO?
Black hat SEO refers to techniques, tactics, or tricks used to influence Google search results. These techniques, tactics, and tricks violate the guidelines set by Google to ensure fair search results. It includes activities such as keyword stuffing, using Private link networks, and cloaking.
While some of these techniques still work, the chances of Google discovering the violations remain a real fear.
Does Black Hat SEO Work?
Yes, black hat SEO techniques work. Black hat tricks help influence search engine results. The major drawback is that they lead to unpleasant punishments and even, in some cases, lawsuits.
Is Black Hat Search Engine Optimization Illegal?
We wouldn’t describe black hat SEO methods as illegal. However, they violate guidelines and regulations set by search engines. These SEO techniques are used maliciously in most cases.
We advise that you refrain from these techniques as they could cost you your site.
Examples of Black Hat SEO
There are numerous ways to manipulate search engine results with black hat SEO. We have listed some of the black hat techniques below.
1. Keyword Stuffing
Keyword stuffing describes the act of loading your web content with irrelevant keywords. This targeted manipulation of search engine ranking results in Google pulling your site from their search engine. Let’s look at some ways people try to stuff keywords.
Some repeat words and phrases so often that they give the text an unnatural feel. For example, our store sells pet food. Pet food is what we sell here. If you want to buy pet food, contact our sales representative.
Some websites have their web content flooded with irrelevant addresses, phone numbers, and values.
2. Using Irrelevant Keywords
While keyword stuffing involves repeated use of keywords in an unnatural manner, using Irrelevant Keywords is the opposite. Spam websites use unrelated keywords to draw more traffic to their sites. The result is often a site with top search ranking but no content related to the keywords.
Stuffing your website full of irrelevant keywords succeeds in driving traffic your way, but it won’t lead to any conversions. In the end, you could lose your site to the stiff penalties.
Cloaking refers to the deliberate alteration of content version so that one is shown to users and the other kept for the benefit of the search engine.
4. Over Optimizing Alt Description
The trick of over-optimizing alt descriptions is a little more technical than keyword stuffing but is still detectable by Google panda. While including related images and descriptions are great for your site, abusing these descriptions can lead to your website being flagged.
5. Multiple Heading One
A typical black hat trick is using several H1 in one web page. This practice is wrong; web pages should contain only one H1. Web pages with more than one H1 look stuffed.
Stuffing your website with stolen web content can be detrimental. Unlike in the past, when Google was ill-equipped to discover sites with plagiarism, these days, Google panda can spot them in the blink of an eye.
Several plagiarism checkers help pinpoint copy issues. Ensure you run your web content through these before posting on the website.
7. Bait and Switch
Another black hat technique is baiting and switching. This trick is used to alter web content to influence search rank. Usually, the author writes an article using relevant keywords and, once it gets the desired position, switches it to an entirely different subject. The deception has users disappointed with the featured content.
While this technique may have worked in the past but with recent improvements of Google panda, websites like these are flagged. If you’re lucky, you may be let off with a ban; otherwise, you could be subjected to a devastating lawsuit.
8. Click Bait
The click bait technique utilizes eye-catching but false headlines to lure users to the website. Deceptive headlines such as “Shocking News on Trade!” “You’ll never believe this…” Etc. The purpose of this trick is to get an increased amount of clicks per ad and, consequently, more revenue for the website.
The click bait trick results in reduced conversion rates and reduces the credibility of the website.
9. Link Selling
Link selling contravenes the guidelines laid out by Google; it involves selling website links to transfer domain authority. When caught, it could potentially cut your traffic in half and devalue the website.
10. Using Automated Search Queries
This method uses software to inflate the number of a specific Keyword search. By twerking the Google algorithm in this way, your website runs the risk of facing stiff sanctions.
11. Mirroring Sites
Mirror sites reflect website content from the original site to a new website. They effectively duplicate web content to improve site ranking.
12. Sneaky Redirects
Redirect is a technique used to send users to a different site from the one they clicked on. The new URLs have contents related to the original one users clicked on. On its own, this technique is not harmful. However, users of Black hat SEO place links redirecting users to an unrelated URL to boost their position on search results.
Sneaky Redirects go against the set Google regulations and carry severe penalties.
13. Hijacking URL
Another black hat SEO trick is to hijack URLs from well-known sites. With this method, typographical errors are inserted in what is referred to as typosquatting. The issue with this technique is that it exposes the duplicate website to cybercrime suits and reduces brand integrity.
Why Should I Avoid Black Hat Search Engine Optimization?
Black hat SEO, as mentioned earlier, violates Google guidelines. There are punishments attached to this violation. The severity of the penalty differs depending on the extent of the breach. Some of the disadvantages include:
- Outright banning of your website from Google index
- Reduction of your website traffic
- A reduction in the search rank
- In some cases, your website may face lawsuits.
What Technique is Best For Search Engine Optimization?
White hat search engine optimization techniques provide the best ways for website optimization. White hat SEO utilizes techniques that are in line with Google guidelines. We have listed a few of these techniques for you:
- Use only relevant keywords in your web content.
- Ensure your web pages have just one H1
- Make sure all attached links lead to relevant content.
- Ensure you use catchy titles that match your web content.
- Ensure your content suits your customer’s needs
If you are unable to create your own content using white hat SEO, we advise you enlist the help of professional content writers. Companies such as Monify Media have proficient content writers on standby at decent prices.
While black hat SEO can help you improve your site’s rating, it uses techniques and tricks not supported by search engines. Some of this type of SEO technique is keyword stuffing, click bait, link selling, plagiarism, and sneaky redirects. It is essential to differentiate between white hat and black hat SEO practices in order not to fall victim to the sanctions. For more information on the acceptable SEO strategies, contact Monify Media today.